Welcome to The Rude Awakening

Dear Reader,

Thank you for signing up for The Rude Awakening!

In a few moments, you will receive an email with a link to The Daily Reckoning Research Library, a free benefit for Rude Awakening subscribers.

I strongly encourage you to “whitelist” us to ensure that our emails never get unfairly quarantined in your “Junk Mail” folder. If you’re not sure how to whitelist us, just follow these simple whitelisting directions.

The Rude Awakening provides over half a million subscribers with up-to-the-minute market commentary. Every weekday morning, the Rude is there to guide you toward the most profitable, powerful trends on the market. It allows you the rare opportunity to view the market through the lens of a trained trader and apply that knowledge to your own personal investing strategies.

In short, The Rude Awakening shows you how to take advantage of potentially profitable investing trends — whether the market is going up, down or sideways.

You’ll learn how to act on the market’s hidden cues. You’ll also see how you can safely play different sectors for huge gains. And most importantly, you’ll learn to limit your risks and maximize your gains by thinking like a trader when you’re planning your next big investment.


My name is Greg Guenthner — and I will be your host every morning. With nearly a decade writing trading and investing advice at Agora Financial, I don’t mince words when I deliver hot coffee in the face of Wall Street every single day. After all, the honest and unconventional insight provided by my fellow Agora Financial analysts and editors has been recognized by numerous media sources including The New York Times, Wall Street Journal, The Economist, Financial Times, Reuters, USA Today, FOX, ABC, MONEY, CBS, BusinessWeek, US News & World Report, Washington Post, Chicago Tribune, San Francisco Chronicle, Los Angeles Times, and The Daily Telegraph to name but a few.

Also, please know we take your right to privacy very seriously. Our privacy policy is simple: We’ll never rent or sell your email address to anyone, period.

And finally, we always welcome your feedback. If you’re stumped about any aspect of your subscription, have ideas for the publication, or would just like to write in and introduce yourself, please send us a note (rude@agorafinancial.com) or add a website comment any time.

Thank you for joining us,

Greg Guenthner,
The Rude Awakening