The Rude Awakening Recent Articles

How to Profit from the Rise of the “Beer Snob”

Greg Guenthner

While smaller microbrews might not be the best investment right now, I think the trend of better beer isn't going anywhere. And the bigger breweries are realizing they need to figure out how to compete in a market where tastes are clearly evolving.


A Killer Trade: Make the Grim Reaper Pay

Greg Guenthner

…the grim reaper doesn't exactly make for a sexy sales pitch. Think about it. Why would a trader want to buy death care stocks when he could just as easily play the latest social media IPO? Nobody wants to talk about death. I can see you practically squirming in your chair right now just reading this.


How to Profit from a Bull Market in Bad Pizza

Greg Guenthner

I told you last week that while retail sales came in flat overall there was one major bright spot. Spending at restaurants was higher. Folks are eating out in record numbers. And these cheap pizza joints are a great way to play the trend.


The Secret to Beating 99% of Investors

Greg Guenthner

If you look at the past six years you can't name a single moment when a reasonable person couldn't rattle off a list of reasons to sell out. And plenty of bears did rattle off a list. Truth is, there's always a "good" reason to sell. Doesn't make it right though. For the past six years all of those reasons have been wrong. Dead wrong.


Ditch These 3 Terrible IPOs

Greg Guenthner

Chasing initial public offerings becomes a spectator sport in a strong bull market and every financial journalist in the biz covers the first few days of a new stock's public life. Then they forget about them until that first big earnings miss. By that point most folks are already in the hole.